Design to Communicate: Because We Don’t Know Who Needs What

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Employees span the generations, from younger workers—the Millennials—to Baby Boomers. What does this mean for communication strategies for employee benefit plans? It’s true younger employees are unwilling to engage with a long or complex message. But…News Flash: Boomers are blowing these off too. People engage with a communication only to the extent they have a compelling personal reason to do so. No one (of any age) reads a 12-page open enrollment newsletter for fun and they don’t read it cover to cover. They laser in on the information they want and ignore the [...] Read more »

Communicate Value of Company Coverage as ACA Rolls Out

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The Affordable Care Act offers employers a strategic communication opportunity: Highlight the good fortune your employees enjoy in not needing the ACA. Consider it. Employers have spent a great deal of time over the past several years delivering bad news to employees. In the context of the ACA, employer-sponsored health coverage gains a new, more positive status. For all its limitations, the fact is that most group coverage greatly exceeds the quality of the minimum [...] Read more »

Explaining PPACA: How to Hold Their Focus

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Never before have your communication skills faced the education challenge wrought by PPACA. Employers don’t fully get it—yet they need to do a lot of explaining if there is any hope that employees will. It’s clear that the traditional media and communication styles we’re used to will be inadequate. The webinar is the perfect vehicle for bringing unlimited groups of employees together quickly and cheaply. But if we are going to engage employees, we have [...] Read more »

Using Medical Care Responsibly – Who Really Makes the Call?

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I consider myself an educated consumer of healthcare, in that I have a good understanding of my health plan and the industry. But recently I learned that even knowledge of healthcare delivery can’t stop unnecessary care. Take for example my experience this past weekend, when I spent 20+ hours in the hospital. It all started when my wife had a fall and complained of severe rib pain. I thought of calling our PCP, but it [...] Read more »

Using Medical Care Responsibly – Who Really Makes the Call?

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I consider myself an educated consumer of healthcare, in that I have a good understanding of my health plan and the industry. But recently I learned that even knowledge of healthcare delivery can’t stop unnecessary care. Take for example my experience this past weekend, when I spent 20+ hours in the hospital. It all started when my wife had a fall and complained of severe rib pain. I thought of calling our PCP, but it [...] Read more »