It was this time last year that I asked you to make goals, not resolutions. I stressed the importance of making well-thought-out, realistic and time-sensitive goals, rather than vague, wishful and unattainable resolutions. And this applied not just to yourself, but your worksite wellness program as well. If you were able to strive to meet your goals during 2014, your wellness program was likely streamlined and successful.
Although developing goals is an essential part of a wellness program strategy, there is a pattern I try to steer my clients away from every year: rolling out the same old wellness program for another year…and another year.
I had a client who implemented the same wellness program year after year because they did not want to budge from “what worked.” In order to participate in a lower insurance premium, employees could attend onsite seminars or cooking classes and the annual health fair. But what they measured as a “success” was simply the consistent participation due to the premium incentive. The problem was in the consistency – the health fair was the same every year and the seminars were taught by the same person. It was stale and employees lost interest.
Citing employee morale and experiences from other clients, I convinced my client that we needed to breathe new life into what they were doing. Instead of cooking classes, we tried out fitness classes. Onsite seminars were replaced with tracker challenges.
My challenge to you for 2015 is to not only do what works for your company, but to also develop ways to make wellness fresh and new.