As a millennial myself, I’m aware of the stereotypes placed on my generation all too well – we’re impatient, entitled, insecure and self-absorbed. We tend to be overly ambitious to move up in our careers (even if it means job hopping in search of a more meaningful position). We seek validation and expect “participation trophies” for every step we take. However, it doesn’t ring true for all millennials – I swear.
The truth is that we are hungry to learn and to be challenged. We’re an easy-going and tech-savvy generation, quick to adapt to changes in the workplace. Accessibility to medical information has always been a click away so we are immensely more health-conscious and socially-aware than past generations. This makes us key advocates for workplace wellness programs. Millennials are now the largest generation in the American workforce. You will benefit by learning how to engage them in your wellness program – a task crucial to boosting job loyalty and satisfaction.
When it comes to a wellness program, millennials are concerned with flexibility and easy access. An online wellness platform will be more successful with millennials if it offers individually customized challenges, single sign-on integration and a mobile app. Millennials are big on sharing, so utilize a social media platform to communicate your wellness program.
Millennials are also defining health and wellness at a more holistic level. Almost half of millennial workers are in need of financial guidance and education from employers – especially those dealing with mountains of student debt. Financial wellness goes hand in hand with stress management and work/life balance. By focusing on these elements, along with the traditional dimensions of wellbeing, you can help boost productivity, retention and loyalty at your firm.
Employers like Google and Fitbit are already a step ahead of the curve in terms of enticing millennials with a wellness-focused workplace that almost guarantees satisfaction (imagine massages, nap pods and “Workout Wednesdays”). If you’re an employer looking to engage and retain the future of our workforce, investing in these trends can prove highly impactful and lucrative to your firm.