I know we’ve all been doing a bit of nail biting since the administration change over the uncertainty that lies ahead. And although we don’t have any control over the outcome of healthcare reform, there are ways to support and empower your employees during this new era. Educating employees about their total benefits package is key – and voluntary benefits are playing a critical role today to fill coverage gaps for employees.
More and more employers are offering voluntary benefits, but frankly, they’re just not promoted well enough. Employees don’t see the value in these products (nor do they know how they work). They barely spend enough time enrolling in their core benefits as it is, so by the time they get to all of the voluntary stuff they’ve lost focus. And employees are inclined to pass on these benefits completely since they’re uneducated.
Employers can get a huge return on demonstrating the value of voluntary benefit plans once their employees understand how the coverage works and the risks of not having it. This doesn’t have to be a daunting task for employers, either… Fortunately, many voluntary carriers offer education and communication services to take advantage of.
But why stop there? You can use these vehicles to educate employees on voluntary offerings and the rest of your benefits package. Employees get the critical coverage they need and you get employees who are educated and engaged. Sound good? The key is to incorporate voluntary benefits into your existing communications strategy. Communication channels, like benefit websites, blogs, and other social media platforms, are your best bet when it comes to keeping employees informed.
An effective communications strategy will not only boost participation in your voluntary programs, but it will increase employee satisfaction and loyalty. Communications is the key to getting employees engaged in their benefits and it’s a win-win for everyone.